City of Waterloo Museum presents a new exhibition exploring the Art and Legacy of Waterloo’s Iconic Seagram Distillery

The Art & Legacy of the Seagram Distillery, celebrating the remarkable story of one of Canada’s most recognized names in whisky.

Running this summer through to May 1, 2026, the exhibition explores the 130-year history of the Seagram distillery, which operated continuously at the corner of Erb and Caroline Streets—from 1857 to 1992. 

Visitors to the exhibition will discover how whisky production in Waterloo was both a science and an art—a true grain-to-glass process. From the careful milling of grain to the blending and bottling of iconic labels like Seagram’s V.O., Seagram’s 83, and Canadian Rye, each step reflected precision, innovation, and collaboration. 

Through a rich collection of artifacts, archival photographs, film footage, and oral histories, A Distiller’s Tale sheds light on how the distillery helped shape Waterloo’s industrial landscape and Canada’s reputation in the global spirits industry.